Big Brother Brazil 10 is the tenth season of Big Brother Brazil.
The Game - Big Brother divided the housemates into five cliques of three: Sarados (the Fit), Belos (the Beautiful), Cabeças (the Nerds), Ligados (the Tunned) and Coloridos (the Colorful/Gays). The housemates play as individuals except when a housemate from a clique wins Head of Household, then all members of that clique are immune from eviction. This concept was first implemented on the eleventh season of Big Brother (U.S.)Five past housemates returned to support one of the cliques in the House: Joseane Oliveira of Big Brother 3 supported the Belos, Marcelo Dourado of Big Brother 4 supported the Sarados, Rafael Valente of Big Brother 6 supported the Cabeças, Fani Pacheco of Big Brother 7 supported the Coloridos and Natalia Casassola of Big Brother 8 supported the Ligados. Fernanda won the first HoH competition for the "Belos" allowing Joseane to return to the House as a full housemate and the first Head of Household. Joseane also could choose one of the two male ex-housemates (either Dourado or Rafael) to enter as a full Housemate. She chose Dourado.