Michele Marie "Shelly" Moore (née Hepke) was a housegeust on Big Brother 13 (US).
Shelly’s duo partner was Cassi Colvin. Shelly spent most of the game aligned with Jeff Schroeder and Jordan Lloyd. After Daniele Briones and Kalia Booker were nominated for eviction in week seven, Daniele convinced Shelly that Jeff and Jordan were going to win the game if a move wasn’t made soon. Shelly began to launch a campaign in an attempt to save Daniele, viewing her as a stronger competitor to target Jeff and Jordan. Shelly’s campaign got back to Jeff, and the two had a huge falling out right before the eviction. Shelly’s plan to save Daniele failed, as she was evicted by a vote of 3 to 2. After Kalia won Head of Household during the Double Eviction, she nominated Jeff and Rachel Reilly. After Porsche Briggs won the Power of Veto and left nominations intact, Shelly betrayed Jeff and was the deciding vote to evict him. After Porsche opened Pandora's Box, the duo’s twist was unleashed upon the house, and after Rachel won the Power of Veto and saved herself and Jordan, Shelly was left sitting on the block. Shelly was evicted by a vote of 2-1, placing 6th, and becoming the 4th member of the jury.
Name: Shelly Moore Age: 41 Hometown: Centerville, Ohio (living in Prairieville, La.) Occupation: Outdoors Industry Executive Three adjectives that describe you: Dynamic, tenacious and giving Favorite activities: I like to play with my family. We play wall ball and Super Mario is hilarious. We like to ride bikes and scooters and swim a lot. I also like collecting all the junk mail, then saving it, and then putting all of it in a postage paid junk mail envelope to send back to one of the senders. What do you think will be the most difficult part about living inside the BIG BROTHER house? (Dealing with) the filth of people who don't clean up their stuff. The other hard part would be sleeping in a room with people who snore. Also, popping a zit in front of America would be a new challenge. Strategy for winning BIG BROTHER: I'm a leader, a ring leader and a team builder. I would try to pull a good group of people together that could mutually benefit from the arrangement. Which past BIG BROTHER cast member did you like most or least? I loved Jeff and Jordan. They were genuine and real. They were also extremely classy and represented themselves very well as human beings.
What are you afraid of? Snakes and really tall buildings. What is the accomplishment you are most proud of? My daughter. Every smile, every hug, every word... she is part of her daddy and me. Finish this sentence: My life's motto is... It is not the critic who counts, not the man who points out how the strong man stumbled, or where the doer of deeds could have done them better. The credit belongs to the man in the arena... Teddy Roosevelt What would you take into the house and why? My husband and daughter smiling in a picture, Monster Blue (energy drink) and ear plugs. What would you do if BIG BROTHER made you famous? I would make a bee line to St. Jude's hospital with my little girl and do all we could for those kids.[1]
After betraying Jeff and Jordan in week 7, Shelly received numerous amounts of hate-mail and death threats from their fans. Allison Grodner, the executive producer, addressed the threats saying that it's wrong to threaten a HouseGuest's family based on his or her decisions within the game.
When Christine Brecht, got similar hate for her "flirt-mance" with Cody; Shelly helped her get adjusted to the real world after the hate Christine got was bad.
Shelly is the only houseguest to make it to the jury phase without winning an HOH or POV in Big Brother 13.
Shelly was the only newbie on BB13 to vote for Rachel to win the game.
