The Leader social strategy has the player create an open (or, rarely, secret) alliance, and use that alliance's power to control the happenings in the house. They are usually big targets for eviction and so rely on the ability of their alliance to win competitions and the fear of reciprocation from alliance members in the case of the Leader's eviction. The Leader's goal is to keep his own alliance (or, in some cases, sub alliance) in the house for as long as possible so that their control of the house increases. The Leader will most often select the aggressive competitive strategy, although they sometimes choose the selective competitive strategy. Examples of Leaders include Jase Wirey (Seasons 5 and 7), Kaysar Ridha (Seasons 6 and 7), Eric Littmann (Season 6), Jessie Godderz (Seasons 10 and 11), Jeff Schroeder (Seasons 11 and 13), Amanda Zuckerman (Season 15), Devin Shepherd (Season 16), Vanessa Rousso (Season 17), and Alex Willett (OTT).